
Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant glo ...
DETAILS
International Marketing
Czinkota, Michael, Ronkainen, Ilkka, Cui, Annie
Kartoniert, 720 S.
Sprache: Englisch
22 x 215 mm
ISBN-13: 978-0-357-44512-9
Titelnr.: 95451394
Gewicht: 1338 g
Cengage Learning EMEA (2022)
Herstelleradresse
Cengage Learning/Thomson
Cheriton House
North Way - GB
E-Mail: emea.TradeInternational@cengage.com
EU-Ansprechpartner
Zeitfracht Medien GmbH
Ferdinand-Jühlke-Straße 7
99095 - DE Erfurt
E-Mail: produktsicherheit@zeitfracht.de