
- Czinkota, Michael
- Ronkainen, Ilkka
- Cui, Annie
International Marketing
- Kartoniert,
- 11. Aufl.,
- Cengage Learning EMEA
- (2022)
Examine today's best practices and key issues impacting international marketing with the best-selling, upper-level international marketing text -- Czinkota/Ronkainen/Cui's INTERNATIONAL MARKETING, 11E. This innovative resource offers cutting-edge international marketing strategies and guidelines using the latest examples. You explore the range of international marketing topics, from start-up operations and new market entry considerations to key international issues confronting today's giant glo ...
DETAILS
- International Marketing
- Czinkota, Michael, Ronkainen, Ilkka, Cui, Annie
- Kartoniert, 720 S.
- Sprache: Englisch
- 22 x 215 mm
- ISBN-13: 978-0-357-44512-9
- Titelnr.: 95451394
- Gewicht: 1338 g
- Cengage Learning EMEA (2022)
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